Content Performance Ranking
See which of your articles and pages drive the most business value
Nora ranks all your pages by traffic, engagement, and conversions — showing you what content your audience loves and what's underperforming. Suggests which underperformers to update or delete.
Content is expensive to create and maintain. But not all content generates equal value. Some blog posts drive thousands of leads while others sit unread, wasting server space and hurting SEO. Nora pulls your GA4 page data and ranks pages by: total sessions, engagement time, scroll depth, and conversion rate. It categorizes each page (pillar, supporting, outdated, evergreen, trend-focused) and flags those with high traffic but low engagement (skimmed but not valuable) separately from those with low traffic and low engagement (wasting server space). For each underperforming page, Nora suggests: update the headline, add CTAs, improve formatting, or archive entirely. This automation runs weekly and helps you focus your content team on high-impact updates instead of busywork.
How it works
- Query GA4 for all pages with session count, avg engagement time, and bounce rate
- Calculate engagement score (time × depth × conversion rate)
- Rank pages by business value and identify underperformers
- Categorize pages by content type and topic cluster
- Flag high-traffic/low-engagement pages for headline or UX review
- Suggest archive candidates (very low traffic) and republish/update targets
Frequently asked questions
What does "Content Performance Ranking" do?
Nora ranks all your pages by traffic, engagement, and conversions — showing you what content your audience loves and what's underperforming. Suggests which underperformers to update or delete.
How long does setup take?
Under 5 minutes. Connect your tools and Nora handles the rest.
Which tools does this use?
Uses Google Analytics 4, run by your Content Writer.
How much time does this save?
Saves approximately 3 hours/week, running weekly on friday at 10:00 am.