Smart Keyword Bid Adjuster
Automatically raise bids on high-ROI keywords and lower bids on underperformers daily
Google Ads integration that analyzes keyword performance metrics (CTR, conversion rate, CPA) and adjusts bids automatically based on profitability. Maximize ROAS without manual daily bid management.
Nora reviews all keywords in your campaigns every night and calculates profitability per keyword. Keywords with conversion rate above 5% and CPA below your target get bid increases of 5–15%; keywords with conversion rate below 1% or CPA above target by 30% get bid decreases of 10–25%. You define the target CPA threshold (e.g., $25 for lead gen, $150 for e-commerce), and Nora applies rules consistently. This reduces the manual work of sifting through Search Terms reports and bidding on gut feel. Example: You sell SaaS with a $50 target CPA. The keyword 'HR software for startups' converts at 8% with $35 CPA—Nora increases its bid by 12%. The keyword 'free HR software' converts at 0.5% with $120 CPA—Nora drops it 20%. Over a month, this typically improves ROAS by 15–25% because bids follow data, not hunches. The automation respects your daily budget cap—it won't raise bids so much that you exceed daily spend limits. You review all bid changes in a weekly summary and can pause the optimizer for specific campaigns if needed.
How it works
- Pull keyword performance (CTR, conversions, CPA) from last 14 days
- Compare each keyword's CPA against your target threshold
- Calculate bid adjustment percentage based on profitability tier
- Apply bid changes (5–25% range) to eligible keywords
- Verify total daily spend won't exceed budget limits
- Send summary report of all changes and expected ROAS impact
Frequently asked questions
What does "Smart Keyword Bid Adjuster" do?
Google Ads integration that analyzes keyword performance metrics (CTR, conversion rate, CPA) and adjusts bids automatically based on profitability. Maximize ROAS without manual daily bid management.
How long does setup take?
Under 5 minutes. Connect your tools and Nora handles the rest.
Which tools does this use?
Uses Google Ads, run by your Marketing Manager.
How much time does this save?
Saves approximately 6 hours/week, running daily at 11:00 pm.