Daily Budget Spend Alerts
Know instantly when daily ad spend hits 80% of budget before overspending
Google Ads integration that monitors daily spend across all campaigns and sends alerts when approaching daily limits. Prevents budget waste and lets you pause underperforming campaigns before they drain the budget.
This automation checks your Google Ads account every 4 hours and calculates daily spend as a percentage of your daily budget limit. When any campaign hits 80% of its daily budget, Nora sends you a summary showing which campaigns are approaching their limit, current spend, and remaining budget. You get actionable intelligence—pause a lagging campaign, increase the budget if ROI is strong, or adjust bids. This prevents the common scenario where campaigns overspend without warning, especially on high-intent keywords that can burn $500+ per day. Works across all campaign types (Search, Display, Shopping) and respects time zones, so alerts come during business hours in your region. Nora tracks cumulative spend from midnight to current time and compares it against your configured daily budget cap. If you have 10 campaigns with different budgets, you see alerts only for those actually approaching limits. The alert includes a summary card showing spend velocity—if you're spending $2,000 by 2 PM on a $5,000 daily budget, Nora calculates you'll overspend by 50% and flags it. You can reply directly in WhatsApp or the web UI to pause a campaign or adjust daily budget on the fly.
How it works
- Check daily spend across all active campaigns
- Calculate spend as percentage of daily budget
- Identify campaigns above 80% threshold
- Compile alert summary with campaign names and remaining budget
- Send alert via WhatsApp with pause/adjust options
- Log all alerts for weekly performance review
Frequently asked questions
What does "Daily Budget Spend Alerts" do?
Google Ads integration that monitors daily spend across all campaigns and sends alerts when approaching daily limits. Prevents budget waste and lets you pause underperforming campaigns before they drain the budget.
How long does setup take?
Under 5 minutes. Connect your tools and Nora handles the rest.
Which tools does this use?
Uses Google Ads, run by your Marketing Manager.
How much time does this save?
Saves approximately 5 hours/week, running every 4 hours during business hours (9 am–6 pm).