Negative Keywords Auto-Sync
Block wasted spend by automatically adding low-converting search terms as negatives
Google Ads integration that identifies search terms with zero conversions, high clicks, and high spend, then adds them as negative keywords to prevent future waste. Cuts irrelevant traffic in days, not weeks.
Every Monday, Nora reviews all search terms from the past 7 days across your campaigns. It flags search terms with high click volume (50+ clicks) but zero conversions and high cost-per-click (>$5). These are typically broad match keywords attracting wrong-intent traffic. Nora automatically adds them as negative keywords at the campaign level (or ad group level if you prefer). For example, if 'free HR software' got 80 clicks, cost you $400, and generated zero leads, it gets added as a negative keyword immediately. This automation saves typical companies $2,000–$5,000/month in wasted spend on irrelevant traffic. You get a weekly report showing which search terms were blocked and estimated savings. If you disagree with a term being marked negative (maybe it's valuable for brand awareness), you can remove it from the list before it's applied. The automation learns from your feedback—if you whitelist a term, Nora won't suggest it again. Works best when combined with bid optimization; together they form a complete campaign hygiene system.
How it works
- Pull search terms report for last 7 days
- Filter for terms with 50+ clicks and zero conversions
- Identify terms with CPC above your threshold
- Batch add qualifying terms as negative keywords
- Apply negatives at campaign level to prevent future matching
- Send report with blocked terms and estimated cost savings
Frequently asked questions
What does "Negative Keywords Auto-Sync" do?
Google Ads integration that identifies search terms with zero conversions, high clicks, and high spend, then adds them as negative keywords to prevent future waste. Cuts irrelevant traffic in days, not weeks.
How long does setup take?
Under 5 minutes. Connect your tools and Nora handles the rest.
Which tools does this use?
Uses Google Ads, run by your Marketing Manager.
How much time does this save?
Saves approximately 4 hours/week, running weekly on monday at 8:00 am.