Weekly Campaign Performance Digest
Get a summarized view of wins, losses, and next steps across all campaigns in one report
Google Ads integration that compiles weekly performance across campaigns, highlights top performers, flags declining trends, and recommends actions. No log-ins required—just read the WhatsApp message.
Every Friday at 5 PM, Nora generates a concise performance summary covering spend, clicks, conversions, CTR, CPA, and ROAS for the past week. It surfaces the top 3 best-performing campaigns (by ROAS), the 3 underperformers (by spend with low conversions), and trends (improving vs. declining). Example summary: 'Search – SaaS' generated $8,000 in conversions on $2,500 spend (3.2x ROAS, +15% vs last week). 'Display – Remarketing' spent $1,200 with 2 conversions ($600 CPA, -20% vs last week, needs attention). Nora recommends specific actions: increase budget on top performers, pause underperformers, test new ad copy in declining campaigns, or adjust bids. You get context—maybe a campaign declined because of seasonal demand, not poor performance. The report includes a link to the full Google Ads dashboard if you want to dive deeper. This turns raw data into intelligence, saving marketing teams 2–3 hours of manual reporting every week. Works for agencies managing multiple clients—just tag each client's campaigns with a label and Nora segments the report.
How it works
- Pull campaign metrics (spend, conversions, CPA, ROAS) for past 7 days
- Rank campaigns by ROAS and flag top 3 performers and bottom 3
- Calculate week-over-week trend (improving, stable, declining)
- Generate actionable recommendations for each underperformer
- Compile formatted digest with key metrics and insights
- Send via WhatsApp with dashboard link for deep dive
Frequently asked questions
What does "Weekly Campaign Performance Digest" do?
Google Ads integration that compiles weekly performance across campaigns, highlights top performers, flags declining trends, and recommends actions. No log-ins required—just read the WhatsApp message.
How long does setup take?
Under 5 minutes. Connect your tools and Nora handles the rest.
Which tools does this use?
Uses Google Ads, run by your Marketing Manager.
How much time does this save?
Saves approximately 3 hours/week, running every friday at 5:00 pm.