Inactive Lead Re-engagement Campaign
Automatically send targeted re-engagement emails to leads silent for 30+ days, with personalized offer
HubSpot integration that identifies inactive leads, groups them by stage/company, and sends personalized re-engagement emails with incentive (discount, free trial extension, new feature). Revive dead leads.
Nora identifies leads who haven't engaged (opened email, clicked link, visited site) in 30+ days, then segments them: 'Sales Ready but stalled', 'In negotiation but quiet', 'Early stage but gone dark'. Each segment gets a tailored re-engagement email. Sales Ready stalled leads might get: 'We noticed you haven't checked the proposal. Questions? I can walk you through in 15 min—let's find time.' In-negotiation quiet leads: 'Ready to move forward? We can offer 10% off if you decide this month.' Early-stage dark leads: 'You showed interest in [product]. Here's a new use case you might find relevant [link].' Nora personalizes each email with the lead's name, company, and last interaction date. This recovers 10–15% of stalled deals that would otherwise fall away. Nora sends a report showing re-engagement rates by segment (reply rate, click rate, reply content), so you can refine messaging. You can pause the automation for specific deals where you know why they're stalled (waiting on budget approval, etc.). Works best paired with lead scoring—only re-engage leads above a certain score threshold to avoid wasting time on unlikely deals.
How it works
- Identify all leads with no engagement for 30+ days
- Segment leads by stage and engagement history
- Select tailored email template per segment
- Personalize with lead name, company, and last interaction
- Send re-engagement email with offer or incentive
- Track opens, clicks, and replies over 7 days
- Report on re-engagement success rates by segment
Frequently asked questions
What does "Inactive Lead Re-engagement Campaign" do?
HubSpot integration that identifies inactive leads, groups them by stage/company, and sends personalized re-engagement emails with incentive (discount, free trial extension, new feature). Revive dead leads.
How long does setup take?
Under 5 minutes. Connect your tools and Nora handles the rest.
Which tools does this use?
Uses HubSpot and Gmail, run by your Sales Dev Rep.
How much time does this save?
Saves approximately 6 hours/week, running weekly on monday at 10:00 am.