Inactive Account Re-engagement
Alert you when key accounts go silent (no activity for 30+ days), triggering account review and outreach
Salesforce integration that monitors account activity, flags accounts silent for 30+ days, and triggers team review or automated re-engagement. Prevent churn before it happens.
Nora monitors accounts for activity: emails, tasks, calendar events, opportunities in pipeline. If a key account (defined by revenue or ACV) has zero activity for 30 days, Nora alerts your team: '[Acme Corp account silent for 34 days. Last activity: 'Proposal review' on Jan 5. ARV: $50k. Account rep: Sarah. Recommend outreach.]' You can click 'Trigger outreach' and Nora drafts a check-in email: 'Hi Alice, just following up on the proposal we shared. Any questions or blockers I can help with?' For at-risk accounts (declining usage, multiple silence periods in 6 months), Nora escalates to account manager or leadership. This catches customer health issues early—a customer going silent might be evaluating competitors or have lost budget. Early outreach can prevent churn. Pairs well with CRM health scoring—if an account also has low engagement (logins) in your product, Nora flags higher urgency. Result: improved retention and faster identification of expansion opportunities (healthy, silent accounts often lack visibility but are good upsell candidates).
How it works
- Query all accounts; filter for key accounts (revenue threshold)
- Calculate days since last activity (email, task, opportunity update)
- Flag accounts with 30+ days silence
- Extract account details (rep, ARV, last activity date)
- Alert team with account name and silence duration
- Suggest re-engagement action (email template, call reminder)
- Track which alerts result in outreach and re-engagement
Frequently asked questions
What does "Inactive Account Re-engagement" do?
Salesforce integration that monitors account activity, flags accounts silent for 30+ days, and triggers team review or automated re-engagement. Prevent churn before it happens.
How long does setup take?
Under 5 minutes. Connect your tools and Nora handles the rest.
Which tools does this use?
Uses Salesforce, run by your Sales Dev Rep.
How much time does this save?
Saves approximately 3 hours/week, running weekly on monday at 9:00 am.