Organic Traffic Benchmark Report
See how your organic traffic compares to competitors every month
Nora pulls organic traffic estimates from Semrush for you and your top 3 competitors monthly, showing relative market share and trends.
It's not enough to know your own organic traffic — you need context. Is your 50K/month organic traffic good or mediocre in your market? Nora queries Semrush for organic traffic estimates for your domain and your top 3-5 competitors monthly. It generates a comparison chart showing your market share in organic traffic and trends over time. If your competitor's traffic grew 30% in 3 months while yours stayed flat, that's a signal they're outranking you or getting better SERP features. Nora breaks down the comparison by geography (if your competitors serve different regions) and by topic cluster (your 'tech' pages vs their 'tech' pages). This context helps you set realistic traffic goals and identify where you're losing ground. It also validates your strategy — if you've been focusing on 'keyword topic X' and your traffic in that topic is growing 15% MoM while competitors are flat, you're winning.
How it works
- Query Semrush organic traffic estimates for your domain (monthly)
- Fetch organic traffic for top 3-5 competitors in your industry
- Calculate your market share (your traffic ÷ total traffic) and trending
- Break down by geography and topic cluster if available
- Identify which competitors are growing vs declining in traffic
- Generate benchmark report with market position and strategy recommendations
Frequently asked questions
What does "Organic Traffic Benchmark Report" do?
Nora pulls organic traffic estimates from Semrush for you and your top 3 competitors monthly, showing relative market share and trends.
How long does setup take?
Under 5 minutes. Connect your tools and Nora handles the rest.
Which tools does this use?
Uses Semrush, run by your Marketing Manager.
How much time does this save?
Saves approximately 2 hours/month, running monthly on the 5th at 11:00 am.