Competitor Backlink Tracker
See where your competitors' backlinks come from and get those links too
Nora pulls new backlinks your top competitors gained from Semrush and alerts you to high-authority link opportunities you should pursue.
Backlinks are votes of confidence. When a major publication links to your competitor, that's a 'link opportunity' for you too — the editor clearly cares about your industry. Nora queries Semrush for your top 3 competitors' new backlinks daily and flags high-authority domains (DA > 50). For each new link, Nora identifies: the linking domain, anchor text, referring page topic, and domain authority. If a site linked to your competitor's article about 'cloud security', that same site might accept a guest post or link from you on a similar topic. Nora ranks opportunities by domain authority and relevance to your business. Over time, this tells you the best places to pitch link-building outreach. For a B2B company, this might reveal that TechCrunch links to 5 competitors but not you — that's a gap. This automation turns competitor backlinks into a roadmap for your own link strategy.
How it works
- Query Semrush for new backlinks to top 3 competitors in past 24 hours
- Filter for high-authority domains (DA > 50 or 40+ depending on niche)
- Extract link context: anchor text, referring page topic, domain niche
- Identify domains linking to competitor but not to you (link gap)
- Rank opportunities by domain authority and relevance to your business
- Suggest outreach targets with content angle ideas for each opportunity
Frequently asked questions
What does "Competitor Backlink Tracker" do?
Nora pulls new backlinks your top competitors gained from Semrush and alerts you to high-authority link opportunities you should pursue.
How long does setup take?
Under 5 minutes. Connect your tools and Nora handles the rest.
Which tools does this use?
Uses Semrush, run by your Webmaster.
How much time does this save?
Saves approximately 5 hours/week, running daily at 9:00 am.