Failed Payment Recovery Campaign
Automatically retry failed subscription payments and notify customers, recovering 20–30% of failed transactions
Stripe integration that detects failed payments, retries with exponential backoff, and sends customer notifications with payment method update link. Reduce churn from payment failures.
When a subscription payment fails (expired card, insufficient funds, etc.), Nora doesn't give up after one try. It retries with exponential backoff: 3 days later (if first attempt was due to temporary issue), then 5 days later, then 7 days. Between retries, Nora sends the customer an email: 'Your payment failed. Update your card [link] to keep your subscription active.' The link takes them directly to Stripe's customer portal to update payment info—no friction. Typical scenario: 5% of subscription payments fail monthly. Without recovery, 20–30% of failed payments result in churn (customer doesn't care enough to fix it). With retries + notification, 70–80% of failed payments are recovered. For a $10/month SaaS with 1,000 subscribers, this prevents $1,400–$2,100 in annual churn. Nora also sends an admin report: which payment methods are failing (e.g., Visa debit from specific region), so you can investigate larger issues. After 3 failed retries, Nora pauses the subscription instead of canceling, giving customer time to fix the issue without losing their account.
How it works
- Detect failed payment events from Stripe webhook
- Extract customer, subscription, and failure reason
- Schedule retry attempts (3 days, 5 days, 7 days out)
- Send customer notification with payment update link
- Execute retries on schedule
- Log final status (recovered, paused, or canceled)
- Report on recovery rate and common failure reasons
Frequently asked questions
What does "Failed Payment Recovery Campaign" do?
Stripe integration that detects failed payments, retries with exponential backoff, and sends customer notifications with payment method update link. Reduce churn from payment failures.
How long does setup take?
Under 5 minutes. Connect your tools and Nora handles the rest.
Which tools does this use?
Uses Stripe, run by your Finance Manager.
How much time does this save?
Saves approximately 3 hours/week, running real-time as payments fail, retries on schedule.