Customer Lifetime Value Tracking
Segment customers by lifetime spend and repeat purchase rate, targeting high-value customers with VIP programs
Shopify integration that calculates customer lifetime value, identifies top 10% spenders, and recommends VIP perks (early access, free shipping, birthday discounts).
Nora calculates LTV for each customer: total spend + repeat purchase count + average order interval. Customers are scored: Top 10% (LTV > $1,000) get VIP status, Next 20% (LTV $250–$1,000) get regular rewards, Bottom 70% get nurturing campaigns. You set VIP benefits: 10% off all orders, free shipping, early access to sales, birthday gift. When a customer hits Top 10% status, Nora enrolls them automatically and sends a welcome email: 'You're a VIP! Here's your exclusive 10% off code: [code]'. This focuses your budget where it matters—a high-LTV customer is worth 10–20x more than a one-time buyer, so investing in retention is smart. Typical result: VIP program increases repeat purchase rate for top-tier customers by 20–30%, and reduces churn by 15%. Nora identifies at-risk high-value customers (no purchase for 90+ days) and sends a reactivation email: 'We miss you! Here's 15% off to come back.' Works with email and SMS—VIP customers get personal outreach, while others get bulk campaigns.
How it works
- Calculate lifetime value per customer (total spend, purchase frequency, interval)
- Segment customers into tiers (VIP, Regular, Nurture)
- Identify at-risk high-value customers (no recent purchases)
- Enroll new VIP customers in rewards program
- Send VIP welcome email with exclusive offer
- Send reactivation emails to at-risk VIP customers
- Track segment growth and program ROI
Frequently asked questions
What does "Customer Lifetime Value Tracking" do?
Shopify integration that calculates customer lifetime value, identifies top 10% spenders, and recommends VIP perks (early access, free shipping, birthday discounts).
How long does setup take?
Under 5 minutes. Connect your tools and Nora handles the rest.
Which tools does this use?
Uses Shopify, run by your Marketing Manager.
How much time does this save?
Saves approximately 5 hours/week, running weekly on monday at 6:00 am.