Abandoned Cart Recovery Campaign
Automatically email customers who left items in cart, with incentive (10% off), recovering 10–15% of lost sales
Shopify integration that identifies abandoned carts (items added but checkout not completed), sends reminder emails at 24h and 48h with discount code. Convert browsers to buyers.
Nora monitors carts every hour. When a customer adds items but doesn't complete checkout within 1 hour, Nora sends the first reminder at 24 hours: 'You left [product name] x [qty] in your cart. Here's 10% off to complete your order [link]'. If they don't complete by 48 hours, Nora sends a second email: 'Last chance: 10% off your order. Items in cart total $[amount] before discount.' The discount code is single-use per customer and expires after 7 days to create urgency. Typical results: 10–15% of abandoned carts recover to paid orders, adding $500–$2,000/month for a small ecommerce store. Nora segments carts by product—carts with high-margin items get an 8% discount, lower-margin items get 15%, balancing discount spend. You track conversion rate by email (24h vs 48h) and can adjust offer frequency if needed. Pairs well with analytics—if 'Blue Hoodie' abandonment rate is 40% but recovery rate is only 5%, it signals a product issue (wrong size, unclear sizing, price shock) worth investigating.
How it works
- Monitor carts for abandoned status (items added, no checkout)
- Trigger first reminder at 24 hours
- Generate personalized discount code (10% off, 7-day expiry)
- Send reminder email with cart summary and discount link
- Check for completion; if not done, send second reminder at 48h
- Track recovery rate and discount usage
Frequently asked questions
What does "Abandoned Cart Recovery Campaign" do?
Shopify integration that identifies abandoned carts (items added but checkout not completed), sends reminder emails at 24h and 48h with discount code. Convert browsers to buyers.
How long does setup take?
Under 5 minutes. Connect your tools and Nora handles the rest.
Which tools does this use?
Uses Shopify, run by your Marketing Manager.
How much time does this save?
Saves approximately 4 hours/week, running real-time monitoring, emails sent at 24h and 48h.