Sync Unsubscribes to Google Sheets
Maintain a clean unsubscribe list—see who opted out and when
Nora syncs SendGrid unsubscribes to Google Sheets daily, showing email, date, reason, and sender. Know who's opted out and never email them again.
Unsubscribes happen. Nora reads your SendGrid suppression list (global unsubscribes) and appends new ones to a Google Sheet daily: email, unsubscribe date, reason (if provided), and campaign they unsubscribed from. You can tag by segment (marketing, transactional, product, etc.) to see which audiences are dropping off. Trends matter: 'Product emails have 8% unsub rate, marketing 3%—need different strategy?' Nora can also sync to your CRM or email platform to prevent sending to unsubscribed addresses. Essential for compliance (CAN-SPAM, GDPR) and maintaining email reputation.
How it works
- Query SendGrid for new unsubscribes since last sync
- Extract: email, date, reason, list/campaign
- Check Google Sheet to avoid duplicates
- Append new rows with all unsubscribe data
- Tag by email type or segment for analysis
- Generate weekly unsub report with rate trends
Frequently asked questions
What does "Sync Unsubscribes to Google Sheets" do?
Nora syncs SendGrid unsubscribes to Google Sheets daily, showing email, date, reason, and sender. Know who's opted out and never email them again.
How long does setup take?
Under 5 minutes. Connect your tools and Nora handles the rest.
Which tools does this use?
Uses SendGrid and Google Workspace, run by your Marketing Manager.
How much time does this save?
Saves approximately 30-45 minutes per week, running every morning at 8:00 am.