Win-Back Campaign for Inactive Customers
Re-engage dormant customers with a 'We miss you' campaign offering a second chance
Nora identifies customers inactive for 6+ months and triggers a win-back email sequence with special incentives to bring them back.
Every customer database has dormant users—they bought once then disappeared. Nora identifies customers who haven't engaged in 6+ months and sends a win-back sequence: initial 'We miss you!' email with a 20% discount, follow-up email showcasing new products, and final email offering free shipping. Each email is personalized with their name and past purchase history. Nora tracks opens and clicks separately—if someone clicks, they're reactivated and removed from the dormant list. If they don't respond, Nora marks them for potential removal or further analysis. Win-back campaigns recover 10-20% of inactive customers and are much cheaper than acquiring new ones.
How it works
- Query customer database for last purchase date
- Identify customers inactive for 180+ days
- Create SendGrid segment for win-back audience
- Send campaign 1: 'We miss you' email with 20% discount code
- Wait 7 days, send campaign 2: 'Look what's new' with product showcase
- Wait 7 days, send campaign 3: 'Final offer' with free shipping
Frequently asked questions
What does "Win-Back Campaign for Inactive Customers" do?
Nora identifies customers inactive for 6+ months and triggers a win-back email sequence with special incentives to bring them back.
How long does setup take?
Under 5 minutes. Connect your tools and Nora handles the rest.
Which tools does this use?
Uses SendGrid, run by your Marketing Manager.
How much time does this save?
Saves approximately 2-4 hours per campaign setup, running monthly on 1st of month.