Daily Email Campaign Performance Report
See opens, clicks, and bounces for every campaign in one dashboard
Nora syncs SendGrid campaign stats (opens, clicks, bounces, unsubscribes) to a Google Sheet every morning. One place to track all campaign metrics.
Email marketing lives and dies by metrics. Nora reads your SendGrid campaigns and extracts: sent count, open rate, click-through rate, bounce rate, unsubscribe rate, and revenue (if integrated with e-commerce). Data flows to a Google Sheet with one row per campaign and columns for each metric. You see trends over time: 'Last month's campaigns averaged 25% open rate, this month 28%—better subject lines working.' Nora can highlight underperformers (below your threshold) and flag spikes (e.g., sudden bounce spike = bad send list). Perfect for marketing teams optimizing campaigns and executives tracking email ROI.
How it works
- Query SendGrid for all campaigns (with stats) since last check
- Extract metrics: sent, delivered, opens, clicks, bounces, complaints, unsubscribes
- Calculate rates: open%, click%, bounce%, unsub%
- Add columns for send date, subject preview, sender
- Update Google Sheet with new rows or refresh existing
- Add conditional formatting: red for low open%, green for high click%
Frequently asked questions
What does "Daily Email Campaign Performance Report" do?
Nora syncs SendGrid campaign stats (opens, clicks, bounces, unsubscribes) to a Google Sheet every morning. One place to track all campaign metrics.
How long does setup take?
Under 5 minutes. Connect your tools and Nora handles the rest.
Which tools does this use?
Uses SendGrid and Google Workspace, run by your Marketing Manager.
How much time does this save?
Saves approximately 1-2 hours per week, running every morning at 8:00 am.