Trigger Abandoned Cart Email Sequences
Recover lost sales—email customers who abandoned carts with reminders and discounts
When a customer leaves your store with items in their cart, Nora sends an automated email sequence (1-hour, 24-hour, 48-hour) encouraging them to complete checkout.
Abandoned carts represent 70%+ of e-commerce revenue loss. Nora integrates with your store (Shopify, WooCommerce, custom) and detects when a customer abandons their cart (leaves without checking out). It sends a reminder email 1 hour later: 'You left these items in your cart—complete your order.' If they don't buy, a second email arrives 24 hours later with a small discount ('15% off if you order today'). A third email at 48 hours offers free shipping or a final reminder. All emails include the cart preview and direct checkout link. Nora tracks conversion rates and stops emailing if the customer completes the order or explicitly unsubscribes. Typical recovery rate: 5-15% of abandoned carts.
How it works
- Detect cart abandonment event (customer leaves without checkout)
- Extract customer email, cart items, and total value
- Schedule 1-hour reminder email via SendGrid
- If no purchase, send 24-hour email with 15% discount code
- If still no purchase, send 48-hour email with free shipping offer
- Stop sequence if customer completes purchase or opts out
Frequently asked questions
What does "Trigger Abandoned Cart Email Sequences" do?
When a customer leaves your store with items in their cart, Nora sends an automated email sequence (1-hour, 24-hour, 48-hour) encouraging them to complete checkout.
How long does setup take?
Under 5 minutes. Connect your tools and Nora handles the rest.
Which tools does this use?
Uses SendGrid, run by your Marketing Manager.
How much time does this save?
Saves approximately 5-10% cart recovery (direct revenue), running triggered on cart abandonment.