Traffic Anomaly Detector
Instantly know when your organic traffic changes unexpectedly
Nora learns your normal Search Console traffic patterns and alerts you to unusual dips or spikes — helping you respond to algorithm changes or technical issues quickly.
Organic traffic doesn't always follow a straight line. It fluctuates seasonally and day-to-day. But real problems (algorithm updates, technical issues, competitor actions) show as unusual deviations from your pattern. Nora learns your Search Console traffic baseline from the past 3 months, accounting for day-of-week seasonality and long-term trends. Daily, it checks if your current clicks/impressions fall within the 'normal' range. If traffic deviates 25%+ from expected (either direction), you get an alert. If it's a drop, Nora immediately checks: did your rankings fall (algorithm issue)? Did your CTR drop (title/description problem)? Did impressions drop (indexing issue)? If it's a spike, Nora checks what keyword surged and if it's from ranking changes or algorithm volatility. This early warning system turns a silent 30% traffic loss into a fixable 5% loss.
How it works
- Calculate 90-day baseline for daily clicks, impressions, CTR from Search Console
- Account for day-of-week patterns and seasonal trends
- Check today's metrics and compare to expected range (±2 std dev)
- If anomaly detected, analyze whether it's ranking, CTR, or impression change
- Check recent algorithm updates or rank tracking tools for context
- Send alert with anomaly size and diagnostic breakdown
Frequently asked questions
What does "Traffic Anomaly Detector" do?
Nora learns your normal Search Console traffic patterns and alerts you to unusual dips or spikes — helping you respond to algorithm changes or technical issues quickly.
How long does setup take?
Under 5 minutes. Connect your tools and Nora handles the rest.
Which tools does this use?
Uses Google Search Console, run by your Webmaster.
How much time does this save?
Saves approximately 4 hours/week, running daily at 6:00 am.