Automated Win-Back Campaign for Inactive
Automatically re-engage subscribers inactive for 90+ days
Identifies subscribers who haven't opened an email in 90 days and automatically sends them a special win-back offer to re-engage before unsubscribing.
Inactive subscribers drag down email metrics and eventually leave anyway. This automation identifies subscribers with zero opens in the past 90 days and automatically enrolls them in a win-back workflow. The workflow sends a 'We miss you' email with a special incentive (10-20% discount, exclusive content, or free sample). After 48 hours, if no open, it sends a follow-up: 'Last chance' message. After another 48 hours, if still no response, it unsubscribes them. This is better than letting them silently churn. On a 50,000-subscriber list with typical 10% inactive rate, a 20-30% re-engagement rate on the win-back campaign means 1,000-1,500 re-activated subscribers. That's real revenue. The automation handles the workflow trigger and tracking, saving the marketing team 2-3 hours weekly and potentially recovering significant customer value.
How it works
- Query subscribers with zero opens in past 90 days
- Segment by last open date and audience type
- Create/trigger win-back workflow automation in Mailchimp
- Send 'We miss you' email with incentive offer
- Monitor opens for 48 hours
- Auto-send follow-up or unsubscribe based on engagement
Frequently asked questions
What does "Automated Win-Back Campaign for Inactive" do?
Identifies subscribers who haven't opened an email in 90 days and automatically sends them a special win-back offer to re-engage before unsubscribing.
How long does setup take?
Under 5 minutes. Connect your tools and Nora handles the rest.
Which tools does this use?
Uses Mailchimp, run by your Marketing Manager.
How much time does this save?
Saves approximately 3 hours/week, running weekly on monday at 12:00 am.