Auto-Run Seasonal Campaigns by Holiday
Automatically launch holiday and seasonal campaigns with zero manual setup
Klaviyo automation that detects upcoming holidays and seasonal events, then automatically triggers pre-built email campaigns (Black Friday, Christmas, Valentine's, etc.) with dynamic content.
Holidays drive massive revenue spikes, but campaign planning takes weeks. This automation detects upcoming holidays (Valentine's Day, Mother's Day, Black Friday, Christmas, New Year's) 30 days in advance and automatically triggers pre-configured Klaviyo campaigns tailored to each event. Each campaign includes: themed subject lines, product recommendations (gift guides, best sellers), dynamic discounts (increasing as the holiday approaches), and countdown timers. The automation personalizes by customer purchase history — a customer who bought skincare gets beauty gift guides, someone who bought fitness equipment gets workout gift bundles. For Black Friday specifically, the automation stages discounts: teaser email 30 days out (10% preview), build-up 7 days out (20% coming soon), launch day (25-40% LIVE), last chance emails (final 12 hours, stacking urgency). Businesses running seasonal campaigns properly see 20-40% of annual revenue concentrated in 4-6 peak periods. This automation ensures no holiday is missed and campaigns are fine-tuned, saving 15-20 hours per holiday and multiplying seasonal revenue by 20-50%.
How it works
- Detect upcoming major holidays and seasonal events
- Trigger pre-built campaign template for the holiday
- Personalize subject lines and product recommendations by segment
- Set dynamic discount tiers: teaser → buildup → launch → last-chance
- Schedule emails with countdown timers and urgency messaging
- Monitor performance and auto-adjust send times by engagement
Frequently asked questions
What does "Auto-Run Seasonal Campaigns by Holiday" do?
Klaviyo automation that detects upcoming holidays and seasonal events, then automatically triggers pre-built email campaigns (Black Friday, Christmas, Valentine's, etc.) with dynamic content.
How long does setup take?
Under 5 minutes. Connect your tools and Nora handles the rest.
Which tools does this use?
Uses Klaviyo, run by your Ecommerce Manager.
How much time does this save?
Saves approximately 20 hours per campaign, running triggered 30 days before major holiday.