Smart Budget Reallocation
Automatically shift budget from low-ROI campaigns to top performers every 2 weeks
Google Ads integration that analyzes campaign ROI and resets daily budgets, funneling more budget to campaigns with proven returns. Maximize profit without increasing total spend.
Every other Thursday, Nora analyzes all campaigns from the past 14 days and calculates ROI (revenue generated / spend). It then reallocates your fixed weekly budget by bumping daily budgets on campaigns with ROI > 3.0x and reducing budgets on campaigns with ROI < 1.5x. The total weekly spend stays the same—this is just moving money to where it works best. Example: You have a $1,000/day budget across 5 campaigns. 'High-intent Keywords' generates 4.5x ROI on $300/day spend. 'Brand Keywords' generates 2.0x ROI on $250/day. 'Display – Cold Audience' generates 0.8x ROI on $450/day. Nora moves $200 from Display to High-Intent and $100 from Brand to High-Intent, making High-Intent's budget $600 and Display's $250. Over a month, this improves overall account ROI by 20–30% without increasing total spend. You're redirecting the same money to higher-converting channels. The automation sends you the new budget allocation each cycle for approval—you can tweak it if you disagree, or let it run automatically.
How it works
- Calculate ROI for each campaign (last 14 days)
- Rank campaigns by ROI (highest to lowest)
- Reallocate budget: increase for high-ROI (>3x), decrease for low-ROI (<1.5x)
- Ensure total daily budget stays constant
- Send new daily budget allocation for review
- Apply changes after confirmation or auto-apply if approved
Frequently asked questions
What does "Smart Budget Reallocation" do?
Google Ads integration that analyzes campaign ROI and resets daily budgets, funneling more budget to campaigns with proven returns. Maximize profit without increasing total spend.
How long does setup take?
Under 5 minutes. Connect your tools and Nora handles the rest.
Which tools does this use?
Uses Google Ads, run by your Marketing Manager.
How much time does this save?
Saves approximately 5 hours/week, running every other thursday at 6:00 pm.