Generate Weekly Facebook Page Insights Report
Automatically compile Facebook page metrics (reach, engagement, followers) into a weekly report
Facebook automation that pulls weekly page analytics (reach, engagement, follower growth, top posts), compares to previous weeks, and generates an actionable insights report.
Facebook Insights are powerful but scattered. This automation pulls weekly metrics: total reach, total engagement (reactions, comments, shares), new followers, top post (by engagement), top post (by reach), audience demographics, and traffic sources. It compares to previous weeks: 'Reach up 15% week-over-week (9,500 to 11,000)' or 'Engagement down 20% — investigate.' It identifies trends: 'Video posts get 3x more reach than image posts' or 'Posts on Thursdays reach 40% more people'. It highlights top posts: what performed best and why. Finally, it provides recommendations: 'Your audience is 60% female, 25-34 — test more content about [topic that appeals to this segment].' The report is formatted as an HTML email with charts and is sent every Monday morning. Teams using weekly reports optimize faster and see 25-30% cumulative performance improvement within 6 weeks. Saves 2-3 hours weekly of manual metrics review and report generation.
How it works
- Query Facebook Insights: weekly reach, engagement, followers, top posts
- Compare metrics to previous 4 weeks
- Identify trends: best-performing post types and times
- Analyze audience demographics and traffic sources
- Generate recommendations based on data patterns
- Send HTML report email with charts and insights
Frequently asked questions
What does "Generate Weekly Facebook Page Insights Report" do?
Facebook automation that pulls weekly page analytics (reach, engagement, follower growth, top posts), compares to previous weeks, and generates an actionable insights report.
How long does setup take?
Under 5 minutes. Connect your tools and Nora handles the rest.
Which tools does this use?
Uses Facebook Pages and Gmail, run by your Social Media Manager.
How much time does this save?
Saves approximately 3 hours/week, running weekly on monday at 8:00 am.