Weekly Campaign Performance Summary
Nora analyzes your ActiveCampaign campaigns and shows what's working
Every week, Nora pulls campaign stats from ActiveCampaign (open rates, click rates, conversions), compares to your benchmarks, and flags which campaigns to optimize.
Email campaigns accumulate, but teams rarely analyze performance systematically. A campaign runs, and nobody checks if it outperformed or underperformed your benchmarks. This automation runs weekly (Monday morning default), pulling all ActiveCampaign campaigns sent in the past 7 days. For each campaign, Nora extracts: sends, opens, clicks, conversions, and calculates open rate % and click-through rate %. She then compares each campaign to your benchmarks (e.g., 25% open rate is 'good' for your industry). Campaigns above benchmark are marked 'strong'; below are marked 'needs work.' Nora generates a summary: 'You sent 12 campaigns this week. 7 beat your open rate benchmark. Top performer: [Campaign Name] (38% opens). Bottom performer: [Campaign Name] (12% opens—consider new subject line). Recommend A/B testing subject lines in next send.' Example: Your team sends a lot of campaigns but has never analyzed trends. After one week with this automation, your marketing manager sees that campaigns with video in the subject line open at 35% (vs 18% for plain text). She immediately updates your email templates to include emojis/video mentions. Overall open rate climbs 8% in two weeks.
How it works
- Nora pulls all campaigns from ActiveCampaign sent in past 7 days
- Extracts: sends, opens, clicks, conversions
- Calculates open rate and click-through rate
- Compares each campaign to your benchmarks
- Identifies top and bottom performers
- Generates summary report and emails to marketing team
Frequently asked questions
What does "Weekly Campaign Performance Summary" do?
Every week, Nora pulls campaign stats from ActiveCampaign (open rates, click rates, conversions), compares to your benchmarks, and flags which campaigns to optimize.
How long does setup take?
Under 5 minutes. Connect your tools and Nora handles the rest.
Which tools does this use?
Uses ActiveCampaign and Gmail, run by your Marketing Manager.
How much time does this save?
Saves approximately 2 hours/week, running weekly, monday at 9am.