Trigger-Based Email Sequences
Nora automatically launches email campaigns based on customer behavior
When a prospect visits your pricing page, downloads a resource, or opens an email, Nora triggers a multi-step email sequence in ActiveCampaign. Nurture leads automatically without lifting a finger.
Email sequences are your most scalable outreach. But setting up sequences manually in ActiveCampaign is tedious, and many teams only create a few static sequences. This automation creates dynamic, trigger-based sequences. You define the triggers (e.g., 'Visited pricing page,' 'Downloaded whitepaper,' 'Opened email 3x') and the sequence (e.g., 'Email 1: invite to demo, Email 2 (2 days later): case study, Email 3 (5 days later): limited-time offer'). Nora monitors for these triggers in ActiveCampaign and your analytics, and when someone matches, she enrolls them in the appropriate sequence. The sequence then runs automatically: email 1 goes immediately, email 2 after a 2-day delay, etc. You can set up dozens of trigger/sequence combos. Over time, this automates your entire nurture funnel. Example: Your website tracks visitors. When someone lands on your pricing page, Nora sees the trigger in your website events (via API). She auto-enrolls them in your 'Pricing Interest' sequence in ActiveCampaign: demo invite → case study → 20% discount. The person gets emails on day 0, day 2, and day 5, with minimal manual work.
How it works
- Nora monitors website events (page visits, downloads, email opens)
- Detects when a prospect matches a trigger condition
- Looks up or creates a contact in ActiveCampaign
- Enrolls the contact in the corresponding email sequence
- ActiveCampaign sends the sequence automatically
- Nora logs enrollment for reporting
Frequently asked questions
What does "Trigger-Based Email Sequences" do?
When a prospect visits your pricing page, downloads a resource, or opens an email, Nora triggers a multi-step email sequence in ActiveCampaign. Nurture leads automatically without lifting a finger.
How long does setup take?
Under 5 minutes. Connect your tools and Nora handles the rest.
Which tools does this use?
Uses ActiveCampaign, run by your Marketing Manager.
How much time does this save?
Saves approximately 5 hours/week, running real-time (on trigger event).